BERLIN

BAUHAUS STORIES
2022

How do you communicate a museum while its doors are closed for renovation—in a way that’s easy, playful, and engaging? This question inspired the creation of bauhaus stories, the new online magazine of the Bauhaus-Archiv / Museum für Gestaltung in Berlin. Designed by Henne / Ordnung, the platform ushers the institution into a new digital era. bauhaus stories offers in-depth content that shapes the museum’s present and future, featuring exclusive behind-the-scenes insights into the new building and backstage areas. It also provides on-site coverage of events across the museum’s venues through captivating multimedia features. The magazine includes perspectives from staff, interviews with guests and project participants, and contributions from external experts.

Branding played a central role in the development process: we translated the analog corporate identity of the Bauhaus-Archiv—originally created by design studio L2M3—into the digital space, ensuring a visually engaging and cohesive user experience that reflects the institution’s character. As the creator of the concept and editorial lead, I worked closely with the Bauhaus editorial team and Henne / Ordnung to deliver a consistent stream of informative, inspiring, and high-quality content.

The magazine is divided into five sections: new building, backstage, on site, meet the team, and videos. Each section features engaging stories centered around the Bauhaus and the Bauhaus-Archiv as it transforms into a modern, expanded museum for the 21st century. Texts are complemented by video content, creating an engaging and varied reading experience. To mark the launch of the magazine, we produced a trailer (above) in both German and English, which was used for promotional purposes. 

One of the articles I had the opportunity to write for bauhaus stories was about the design of the approximately 240-meter-long construction fence surrounding the Bauhaus-Archiv. For this project, we commissioned the Madrid-based artist collective Boa Mistura, with whom I had previously collaborated in Vienna. They designed the Bauhaus fence twice, in 2019 and 2020, dedicating their designs to Bauhaus founder Walter Gropius, the second Bauhaus director Hannes Meyer, and Bauhaus masters Josef Albers and Gunta Stölzl. 

To offer a playful way to discover the people who taught and studied at the Bauhaus—as well as iconic Bauhaus objects—we developed a digital tool called  bauhaus swiping. It allows users to swipe through the world of Bauhaus figures and objects, and “match” with them to learn more about their stories and significance. 

To hear directly from our readers, we introduced the We need you feature—posing questions such as what aspects of the Bauhaus they find challenging or controversial. 

The inspiration section offers a glimpse into the world’s largest Bauhaus collection, where users can learn more about individual objects with just one click. 

To raise awareness of bauhaus stories, we placed print advertisements by Henne / Ordnung in targeted media and launched a dedicated Instagram campaign with L2M3 to reach a broader, design-savvy audience.  

Instagram campaign designed by L2M3

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