BERLIN ZURICH

PRIDE
2021 – 2024

For Pride Month, I developed dedicated campaigns for the Bauhaus-Archiv / Museum für Gestaltung in Berlin and the Museum Rietberg in Zurich, aiming to raise awareness around diversity, inclusion, and tolerance through the lens of cultural institutions. As spaces for dialogue, reflection, and creativity, museums play a vital role in supporting LGBTQ+ visibility—not only during Pride, but year-round.

Together with designers, we created striking visuals and special content that were shared both digitally and in analog formats. These campaigns highlighted the institutions' commitment to openness and representation, and invited audiences to engage with cultural heritage through a more inclusive perspective.

For the Christopher Street Day Berlin 2020–2023, the Bauhaus-Archiv / Museum für Gestaltung launched Pride campaigns inspired by the official themes: Don’t Hide Your Pride! Visibility – Here and Worldwide, Save Our Community – Save Your Pride, United in Love – Against Hate, War, and Discrimination, and Be Their Voice – and Ours! For More Empathy and Solidarity! Presented both digitally and analog across various platforms in Berlin, the campaigns linked queer pride with Bauhaus principles—advocating for solidarity, equality, and creative resistance in times of discrimination and crisis. Here, design became a statement: we are stronger together—visible, united, and proud, full of empathy and solidarity. 

Elizabeth Otto, Professor of Modern and Contemporary Art History at the State University of New York at Buffalo (SUNY), explores the queer dimensions of the Bauhaus in this video contribution. She asks the central question: How queer was the Bauhaus? Drawing on in-depth research and vivid examples, she reveals how queer identities, ways of living, and forms of expression helped shape the Bauhaus—beyond the conventional narratives. Click the image below to watch the video.

For the first time, Museum Rietberg marked Pride Month with a visible sign on the façade of Villa Wesendonck. In June 2024, a banner featuring the word LOVERS was installed across three arches of the historic building, each letter set against the colors of the Progress Pride, Intersex, and Rainbow flags. The installation highlights values of diversity, inclusion, and respect — themes that resonate both with the museum's commitment to global cultural dialogue and with its visitors. The word LOVERS can be read in many ways: as a nod to love in its many forms, and as an invitation to all who are passionate about art and the stories it tells across cultures. 

 © 2016–2025 ESNED NEZIĆ | INSTAGRAM | LINKEDIN | PLAYLIST