BERLIN ZURICH

MISSIONS AND VISIONS
2021 – 2024

How do museums view their own identity today—and how do they aspire to be seen by the public? What core values do they uphold, and what truly defines them? These are the fundamental questions I’ve delved into with every museum I’ve had the privilege to collaborate with. At the Bauhaus-Archiv / Museum für Gestaltung in Berlin and the Museum Rietberg in Zurich, I played an active role in shaping new institutional missions. By working closely with internal teams, I helped craft and implement refreshed mission and vision statements that authentically reflect each museum’s evolving purpose and values. 

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